Nokia Ovi store now seeing 22 app downloads per second, plus other stats

If you’re trying to keep track of how all the app stores are performing in relation to each other (or are otherwise just a stats geek), this one ought to make your day. Nokia has just released a pocketful of statistics regarding their app store, Ovi, detailing just how well it was doing as of the end of February.

The Stats:

  • Each registered user has downloaded an average 12 apps since the store launched in May. That seems a bit low, considering that the Ovi Store launched over 9 months ago.
  • Ovi Store is now supported on over 100 devices (60+ of which are Symbian-based). The Ovi store sees the most downloads from Nokia’s touch handsets, like the N97, 5800 XpressMusic, and 5530 XpressMusic.
  • New user registrations and downloads both doubled in February as compared to January
  • The top downloading countries (in alphabetical order): France, Germany, India, Indonesia, Italy, Russia, Saudi Arabia, Turkey, UK & Vietnam.
  • On average, the Ovi Store is hitting around 1.5 million downloads each day — which, when broken down, works out to 22 applications download each and every second, around the clock.

Solely for the sake of perspective: between September of 2009 and January of 2010, the iPhone App Store averaged about 30.5 million application downloads per day, or 350 per second. In other words, the App Store is pushing out downloads at about 16 times the average rate of the Ovi Store — but, being that Apple’s store launched in July of 2008, it also had nearly a full year head start.

So what do you think – given Nokia’s massive hardware presence around the world (outside of the US, especially) whilst factoring in the relative newness of their App Store, how well do you think Ovi is performing?



View full post on MobileCrunch

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay
  • Fark
  • Faves
  • Live
  • MySpace
  • Propeller
  • RSS
  • Technorati
  • Tipd
  • Twitter
  • Yahoo! Bookmarks

Filed Under: Mobile Tech

Tags: , , , , , ,

Comments (26)

Trackback URL | Comments RSS Feed

  1. Murat says:

    Nokia sells more phones but how many of those are low end and not compatible with Ovi Store?

    How else should you be comparing Ovi Store to App Store if not by download figures?

  2. bond says:

    after install the new ovi store it doesnt work with the e71!!!!!!!!!!!! :( you can install the update everytime again, replace that.. but with no hope to running that ovi store app.. whats the problem?
    also you cant deinstall the ovistore any more, its horrible

  3. MischMasch 2010-03-03 – portenkirchner.net says:

    [...] 1.5 million apps are downloaded from the Nokia Ovi store each day. (Via MobileCrunch) [...]

  4. Klattster says:

    Nokia’s market share in various countries/regions;
    India 66% market share
    Indonesia 57%
    Hong Kong 46%
    Israel 82%
    Maylasia 45%
    Philippines 66%
    Saudi Arabia 68%
    AU United Arab Emirates 71%
    Vietman 49%
    China 30%
    Europe all 31%
    South America all 29%
    US walled garden miniscule %

    http://stats.getjar.com/statistics/AS-IN/manufacturer/Nokia

    Seems like Nokia doesn’t want to play in the walled garden… but the T Mobile announcement today just added the Ovi Store….change is abound.
    http://www.mobiletechnews.com/info/2010/03/03/124605.html

    Market share flucuates, Nokia has had 34-40% global share past 9 years. Ovi is going to be a monster of an app store globally either way you slice it.

  5. Skype for Symbian lands on Ovi Store = more than 200 million possible users | Free Mobile games | Mobile Screensavers | Mobile Themes | Mobile Wallpapers says:

    [...] per day as of January 2010 (yesterday they said that number increased to 1.5 million per day or 22 downloads per second), and if the success of the Skype app for the iPhone is any indication, the addition of Skype will [...]

  6. infosync says:

    What you’re describing here is at the core of Apple’s App Store success. The ability to attract the crowds to new applications. It stimulates developers in a way that was impossible only a couple of years ago. Numerous showcases have proved that what developers do after an initial successful launch phase is the key to real success though. Not everyone will agree that Apple’s App Store has found a golden formula there. A more open environment that provides a wider range of opportunities beyond the launch phase would clearly be one way to give developers the opportunity to easier succeed with that. There are other ways too, and perhaps Apple is already working on it for all I know.

  7. infosync says:

    If you count the total downloads in the Symbian ecosystem, Apple’s App Store is a migit in comparison. The Ovi Store is rapidly growing though, and it’s likely only a matter of time before it takes the top spot.

  8. Nokia C5 – Simple, Social, Affordable says:

    [...] in a very good position. Yesterday Nokia have announce that the Nokia Ovi store is now seeing 22 app downloads per second and from the latest Admob report we can see that Symbian OS remains the most popular operating [...]

  9. Skype for Symbian lands on Ovi Store = more than 200 million possible users | Mobile Telephones says:

    [...] per day as of January 2010 (yesterday they said that number increased to 1.5 million per day or 22 downloads per second), and if the success of the Skype app for the iPhone is any indication, the addition of Skype will [...]

  10. Mark A says:

    Sure. However in this context it applies to the reach of the company and therefore how many potential customers there are for applications.

    One could argue that Nokia sell more phones than Apple because they have a greater choice of sources for applications. Personally I don’t think this is the case – I think Nokia sell more phones because they’re cheaper and more familiar to Europeans and Asians which I guess asks questions about the relevance of the whole app store thing in terms of sales volume.

    I’m not detracting from Apple’s app store – I think it’s great for a walled garden – just pointing out that comparing it to Ovi in terms of download numbers alone is a bit pointless.

  11. BobBruff says:

    http://www.infosyncworld.com/news/n/10842.html This article over at infosyncworld states that the Ovi Store is currently the second largest application store out there, only beaten by Apple’s App Store. I thought that Android had more apps right now than Ovi. Anyone know the numbers?

  12. Mark A says:

    Sorry, I have absolutely no idea what you’r eon about here.

    To get back on track: Nokia count downloads of themes and wallpapers, Apple count downloads of widgets and web pages.

    Point being slating Nokia for including tat when Apple also include tat is a bit thick.

  13. QiK Premium and Skype come to Nokia’s Ovi Store, which is getting 1.5 million downloads a day by the way « Cell Bytes says:

    [...] want to try and WOW people with useless numbers), 12 downloads per Ovi Store user on average, and twice as many people signed up to the Ovi Store in February as they did in [...]

  14. symbiandreamsdotcom says:

    Another plus points on Nokia for Ovi Store,

    Accessing the Ovi Store 512kbps- is slow so i have a hard time opening other apps. lolz.
    Plus the search functions is not applicable coz even the Ovi Store can’t pick up a sigle app results. e.g. I searched ‘Strobe’, ‘Strobe Touch’ on my N97 and Ovi Store web then it pops out a result that “no content was found”
    Anyways, I found that Strobe app through links of other apps.

  15. Some chatter around Ovi’s progress… « WOMWorld/Nokia says:

    [...] a neat little summary of the recently revealed Ovi stats – and it’s sparked quite a lively debate over the respective merits of Ovi and the Apple App [...]

  16. Murat says:

    @Mark A

    “Well we could try sales volume where Nokia outsells Apple by a factor of about three”

    Doesn’t that apply to stockholders too?

  17. Murat says:

    @Mark A

    By that rationale Jamster is the best app store around..

  18. QiK Premium and Skype come to Nokia’s Ovi Store, which is getting 1.5 million downloads a day by the way « Nokia « Gadgets Mobiles says:

    [...] want to try and WOW people with useless numbers), 12 downloads per Ovi Store user on average, and twice as many people signed up to the Ovi Store in February as they did in [...]

  19. Marvin says:

    “Solely for the sake of perspective: between September of 2009 and January of 2010, the iPhone App Store averaged about 30.5 million application downloads per day, or 350 per second.”

    That means 4.6 Billion downloads in 5 months doesnt it. Dude I think you’d better check your math, seems awfully high.

  20. Mark A says:

    Oh come on. If you mention wallpapers on Ovi you have to balance that with the useless widgets on the App store.

    Not every – in fact relatively few – apps are any good.

  21. Mark A says:

    It means nothing unless you’re a stockholder. Nokia still make a billion dollars a quarter profit on the handset division and are increasing smartphone sales again so they’re doing fine.

    Plus, of course, Nokia are a good deal less vulnerable than Apple because they have more than one product. The high end is notoriously fickle and if Apple lose it they have nothing to fall back on.

  22. Nokia Ovi store now seeing 22 app downloads per second, plus other stats | Free iPhone Hacks Magazine says:

    [...] CrunchGear] Related Posts:Nokia Ovi Music store slowly shedding its DRM shackles globallyNew Language [...]

  23. Murat says:

    “Does Apple count widgets and web links?”

    eh?

  24. Murat says:

    Nokia sells more handsets but iPhone makes more money selling…one…handset. Think about what that means considering they’ve only been making phones for 3 years

  25. Mark A says:

    Does Apple count widgets and web links?

    Yes they do.

    As for average consumers, I can’t speak for everyone but the vast majority of Nokia users I know have at least downloaded Google Maps, etc.

    People aren’t as ignorant as you think.

  26. Free Mobile Themes…

    It’ s hard to find anyone who is not a Facebook addict. So it’ s not a surprise to find a tone down version of Facebook for Blackberry. This mobile application……

Leave a Reply




If you want a picture to show with your comment, go get a Gravatar.